Online and mobile commerce may have experienced big spikes this holiday season, but 91 percent of shoppers still chose to visit physical stores. The vast majority of shoppers—198 million—visited a brick and mortar location between Nov. 1 and Dec. 25, according to the International Council of Shopping Centers (ICSC). The traffic is largely buoyed by […]

2016 is the year that main street businesses — merchants, hospitality, quickserve restaurants, retail and more — will begin leveraging mobile ‘passport’ applications to serve existing customers and grow revenue from neighborhood and community-wide new business. Large national retailers such as Macys, Nordstrom, Starbucks have been testing mobile and ‘proximity’ marketing solutions for several years, […]