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Jan 0
Jan 0

91% of Holiday Shoppers Bought in Stores

Online and mobile commerce may have experienced big spikes this holiday season, but 91 percent of shoppers still chose to visit physical stores. The vast majority of shoppers—198 million—visited a brick and mortar location between Nov. 1 and Dec. 25, according to the International Council of Shopping Centers (ICSC). The traffic is largely buoyed by […]

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Jan 0
Jan 0

WiLocal — Where Mobile Marketing Meets Main Street Business

2016 is the year that main street businesses — merchants, hospitality, quickserve restaurants, retail and more — will begin leveraging mobile ‘passport’ applications to serve existing customers and grow revenue from neighborhood and community-wide new business. Large national retailers such as Macys, Nordstrom, Starbucks have been testing mobile and ‘proximity’ marketing solutions for several years, […]

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